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Happiness Generation

Client: Happiness Generation

Happiness Generation is an online movement founded by Naomi Coty, with the intention to inspire people to live the life they want to live and find their mission.The overall look of the design is made to appeal to a feminine audience, and the focal points of this branding project are on a feeling of happiness and the idea of finding your way. The bright, warm colors and the word happiness displayed in a large font both contribute to the overall feeling of cheerfulness. The circular motif is reminiscent of a compass, symbolizing direction and way finding.