Client: Oil Experts

Doterra essential oils are becoming more and more well known as people look for alternatives to prescription medication products to aid in overall wellness. The OilExperts provide wellness advocates with products to help them show potential customers the benefits of essential oils.

The branding for this project needed to be sleek and appeal to both men and women. I went with a flat logo design that incorporates two different font weights. The symbol in the logo serves multiple purposes: on an angle, it can be viewed as a leaf—a symbol of wellness and an ingredient in many essential oils. Seen vertically, the leaf can also be perceived as a drop of oil. Turned on it's side, the leaf transforms once again to be the letter 'e', giving reference to experts.